MAKING THE EARTH SHINE
On April 22nd we celebrated Earth Day. This global movement reminds us to show gratitude to our planet and make small changes to lessen the im
pact and restore it. Life is busy, sometimes significant shifts in our habits seem overwhelming, but we all want to make a difference. What if you could do that while enjoying your favorite pastime, shopping! Sustainable fashion has become a buzzword in the industry, a commitment to a cleaner environment. The fashion industry is responsible for 10% of the planet's carbon emissions each year. However, by choosing sustainable, you are assisting brands focusing on reducing the world's pollution and supporting fair labor practices. Here are five brands that prioritize sustainability without abandoning fashion.
OUTERKNOWN
WHY WE LOVE THEM
Outerknown continues to blow us away with sustainable wardrobe classics
that serve as the perfect foundation for some of our favorite looks this season. With timeless pieces like this figure-flattering Neptune Tee Dress, Outerknown will keep you looking elegant in staples that are anything but basic.
WHY OUR EARTH LOVES THEM
Outerknown has committed to circular sustainability. This impressive model demonstrates their dedication to a mission of contributing to a world where people and the planet prosper.
Outerknown believes that circularity can be achieved by following five principles:
- SHED THE BAD Phase out harmful chemicals and synthetic microfibers
- SMART DESIGN Make products that are easy to disassemble and recycle.
- MAKE IT LAST Design timeless, durable styles that can be repaired, reused, and resold.
- TAKE RESPONSIBILITY Create collection programs to extend a product's journey.
- GO RENEWABLE Encourage partners to transition to renewable energy.
MARINE LAYER
WHY WE LOVE THEM
It's almost impossible to talk about earth day fashions without mentioning the sustainable giant, Marine Layer. Bursting onto the fashion scene 13 years ago, Marine Layer can now be found in sustainable boutiques and fashion-forward wardrobes everywhere. The ultra-wearable collection boasts bright seasonal colors, fresh silhouettes, and breezy must-haves like the Corinne Maxi Dress in Rainbow Stripe – the comfort and compliments will make you want to wear it every day.
WHY THE EARTH LOVES THEM
This earth-friendly brand carefully focuses on sustainability, but they started with the goal of creating the softest t-shirts possible. Marine Layer's ReSpun program asks customers to send in their old tees – which they pay for. They then break the shirts down to fiber level and turn them into one-of-a-kind recycled yarn used to make pillowy soft, richly dyed, perfectly fitted t-shirts. Gentle on the earth and your skin.
EMERSON FRY
WHY WE LOVE THEM
Emerson Fry has created the beautiful India Collection. These heirloom prints, hand block printed and made in India, feature rich colors and bold, playful patterns that honor the seasons. The Frances Dress has one of our favorite silhouettes with a cinched waist and flowing skirt. The marigold pattern adds a sunny pop of color.
WHY THE EARTH LOVES THEM
The chemicals used to make mass-produced dyes in the fast fashion industry pollute our groundwater, and the toxins eventually end up in our oceans. Emerson Fry has an ongoing commitment to work with the most eco-conscious fabrics and dyes possible. They use natural elements like plants, algae, and even bacteria to create to create bold color pallets that honor the planet while enriching our wardrobes.
MODERN AMERICAN
WHY WE LOVE THEM
Modern American appreciates that we all come in different shapes and sizes, so they offer a plethora of styles and fits. Their denim is extraordinarily comfortable with plenty of stretch and recovery, making them feel like they are custom-made for your body. Modern American jeans come in loads of colors and washes to match the seasons and your mood. All this choice is so fashionable.
WHY THE EARTH LOVES THEM
The textile industry is one of the biggest water wasters in the industrial world today. In perspective, the fashion industry uses 1/10th of all the water industrial factories use. It takes gallons of water to produce just one pair of jeans; the water is mixed with chemicals to create a toxic watershed. Modern American is doing their part to make beautiful eco-friendly denims using 100% recycled water. The watershed from their manufacturing plants is continually treated and reused, saving thousands of gallons. They don't stop there; Modern American developed an aging process for their denim that doesn't require water. Proving water conservation is very modern.
GOLDIE LEWINTER
WHY WE LOVE THEM
Goldie Lewinter adds specific details to the basics we reach for every day. A gold thread can elevate a classic white t-shirt to the outfit's focal point. One of our favorites is the Rainbow Tipped Ringer Short Sleeve. This impossibly soft top shows us just how stylish comfort can be.
WHY THE EARTH LOVES THEM
Goldie makes their cotton clothing with Pima cotton, which is sustainably grown and harvested in Peru, the site of their manufacturing. This reduces the cotton footprint and provides jobs for the people of Lima. Goldie knows that comfort and quality go hand in hand with environmental consciousness.
As a consumer, you have the power to make an impact. Sustainable fashion choices show a commitment to our planet and is a step toward a healthier future for all of us.
